One way Link Building:
These types of links work best to drive traffic from other websites to your
company. The idea is that you find other website’s that allow you to past an
article or comment that allow you to post a link back to your website. This
links also help show the search engines what words would be best as a keyword
for your website. So you need to be sure that when you build a one way link
that the text you use as the link is the keyword you want to rank for on the
search engines.
NoFollow Link Building: NoFollow links are simple to understand, these are the types of
links that help the searcher find your website through a different website. But
there is a catch these links do not help with your search engine rankings.
There is a tag attached to these links that tell the search engines not to
follow the link back to your website. But is does show the search engines that
you have other websites out there that are helping you drive traffic back to
your website.
Reciprocal Link Building: These links are tricky and depending who you are talking to can
either be good or bad. In my opinion Reciprocal Link Building is good, this
process allows you to have a link pointed back to your website while sending a
link back to that same website to help them with their rankings. It’s a win-win
if you ask me you find other website owners that are willing to give you a link
if you provide one for them. The only thing about these types of links is, they
are not always permanent. They only last so long as the site owner allows it to
be there.
Link building is extremely important to your website and
your online exposure, and for many different reasons. The search engines look
at the amount of links and the quality of your links. The better the quality of
the links you have attached to your website the more authority your site has.
The idea behind link building is very simple get as many high Page Rank links
as you can to point back to your website.
Having a large site for all those links to attach to is also
important, the search engines will be looking to see how many pages you have
and how many different keywords your website is targeting. If you have a 5 page
website you should have no more than 50 keywords you are targeting, and you
should have about 100 links per keyword. That means if you are trying to rank
your website on the front page of the search engines for 50 keywords, you
should have about 5000 links built back to your website pages.
Read more about Link Building...
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