Blog marketing is the term used to describe internet
marketing via web blogs. These blogs differ from corporate websites because
they feature daily or weekly posts, often around a single topic. Typically,
corporations use blogs to create a dialog with customers and explain features
of their products and services.
Blogs have used widely in marketing since early 2006. Many
organizations use blogs to communicate with their user community, sometimes
previewing upcoming products. They are a good way to gather feedback and to
make sure products meet the needs of users, and compare favorably to corporate
websites which merely post collateral[clarification needed] and do not provide
any interaction with customers.
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