Wednesday, April 25, 2012

Local SEO


Local SEO has been a form of online marketing that most SEO marketing firms have been providing their client for many years. Local seo is a great way to start generating traffic from a close ratios around your business. In the online marketing field it is a known fact that it is much harder to convert an online visitor then it is to convert a visitor to a physical store.

The reason local seo is used for companies is that fact that you can generate traffic that will actually come in to your store. Customers that take the time to travel to a physical store normally already have committed to spending money on your product or service. Compared to an online visitor that might have just been surfing the web looking for information about a product or service you may provide. The trick to converting the online visitor is the interaction with your website. The more user friendly your site the better you will convert the traffic to the action you want them to take.

Conversion happens when a visitor to your website takes the action you want them to, whether that is filling out a lead capture form, downloading something, calling your business, or clicking through to another website. The more traffic you can generate to your website the more chances you get to convert that traffic. Working with your website will also help increase your conversion rates through your local seo campaign. Changing the look and feel of your site to stimulate your target audience to take an action you want, and increasing your spread across the keywords related to your industry. This will greatly increase your conversion and you web traffic. 

Learn more about Local SEO...

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