Online Advertising Solutions

Online advertising has been to marketing choice for millions of small to large sized business owners over the past few years. Organic SEOExpert has provided online advertising solutions for many different companies of all sizes. That is why we would like to explain why online advertising works so well and what it takes to take your business to page 1.

There are many different ways that you can get your website to the front pages of all the search engines when trying to market your company’s product or service. One of these methods is called Search EngineOptimization, search engine optimization has changed a lot over the past few years but a few thing have always remained the same. Search engine optimization is a very good online advertising solution, but unlike other methods it is a process and does take time to rank the keywords you have in mind. There is a brighter side to search engine optimization though.

Search engine optimization normally takes anywhere from 1-3 months to rank on page one if you are targeting a local area. But can take anywhere from 6-12 months if you are trying to rank on a national level. The brighter side to search engine optimization is that if is actually more affordable than other online advertising solutions such as Pay-Per-Clickmarketing. And in the long run it can save you tens of thousands of dollars, you see the hard part about search engine optimization is ranking your website on the front page for search terms that are going to generate traffic back to your website. Once the rankings are up and your site is producing traffic you can easily maintain the placement for a very low cost or for free if you are willing to build a few links a month online to show the search engines that you are continuing to build even after your ranking #1.

Pay-Per-Click marketing is also another good method to generating traffic back to your website, but it is a much more costly platform to use as an online advertising solution. One of the nice things about Pay-Per-Click marketing is that you can control your keywords and can have them up on the front page of which ever search engines you want in a matter of hours vs. months. Another point many business owners like is that if is a performance based platform. Unlike search engine optimization, Pay-Per-Click marketing you only pay if someone clicks you listing. But you will pay whether or not they do more than that, and cost per click can range anywhere from $0.70 to $50.00.

Pay-Per-Click marketing also allows you to target a much larger amount of keywords, with search engine optimization if you wanted to target 100 keywords you would need to build a website with no less than 100 pages. Pay-Per-Click marketing allow you to target 100 words or even 1000 words with just 1 page if you really wanted to. But unlike search engine optimization, Pay-Per-Click marketing is also very expensive to run. Most businesses that run a successful Pay-Per-Click marketing campaign spend on average about $1000.00 each month on keywords alone. Pay-Per-Click marketing is not something Organic SEO Expert would recommend handling yourself, because it does take a lot of time to maintain and if you do not know what you are doing you will actually spend up to 50% too much. 

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