What Does It Mean To Be An Expert?

So I have honestly put some thought into what it actually means to be an expert and even did some research. In the SEO marketing field it seems that every person off the street can just learn the meaning for the term SEO and they think they are an expert. The funny thing is did you know the only thing it takes to compete in a Pro Golf event you just have to buy your way in and claim your a pro. Its not really that easy but its basically all it really takes.
My thought of an SEO expert is, someone that has a large background in programming or computer science. That has worked in the fulfillment department, actually building links and ranking a website on the front page of a search engine. I see more and more companies telling their sales department to tell customers that they are experts and they know its going to work for them. Its funny to me because if I spoke to a client I tell them the truth. I don't need to guarantee anything I can not do.
The truth about SEO is very hard to fine most sales reps can not explain what about it works or even how it works half the time. SEO site a tool for anyone to help increase exposure of a website. That by itself is not marketing, if anything it should be called PR. When we work with our clients we have steps to the campaign, first we generate traffic through SEO. Next we adjust your website till we can increase the amount of conversion your site generates. That is marketing, we know what our clients want and will fight to increase your sales. If you have wanted a real SEO marketing service but keep buying from the wrong company?
 Give us a call and help correct what all the rest could not.