Local Vs. Organic SEO

Organic SEO Expert, wanted to take some time to talk about the differences of local SEO and Organic SEO. It has come to our attention that for the most part business owners do not quite understand the difference between local and organic SEO.

Local SEO works with the Local, Places, or Map section of the internet, this is the section just below the highlighted box for the PPC ads. Local SEO marketing services promote your local listing to the front pages of the search engines in the city that your business has a physical address. Since the search engines have been “cleaning” up their results pages they has implemented a verification process in which they mail a postcard to your physical address. If you have an existing listing that fell off the front page after the PPC section. They are very easy to see, all the search engines is a marker on the far right hand side of the listing. The main thing to remember is that you cannot market with Local SEO without a physical address in the target city.

Organic SEO works almost the same, where as with local SEO you need to have an address the verify your listing, with organic SEO all you need is a website. The search engines want the front page to be as natural as possible, but at the same time they want to make sure there is as little spam as possible. Organic listings have a much higher conversion rate then a local listing or PPC, the down side is that it takes constant attention to make sure you keep your position on the front page. Most business owners think that any SEO marketing service can get them to the front page and help generate leads to turn into sales. This is not correct SEO Marketing services work with you and your website to help rank your site on the front page while at the same time working with the look and feel of your site to increase the conversion rate.

Conversion rate is a term that few business owners know the meaning for when it comes to online marketing. Conversion rate refers to percentage of clicks that take the action you want them to. Whether that is a download, phone call, filling out a form, ext. This is the final step before a close which is why it is so important that you are working with a company that focuses on conversion rate. Marketing has always been a hard business and is continually changing, it is extremely important to work with a company that will fight to make sales from your website.